![]() TikTok now allows users to r efresh their For You feed.TikTok launched Series, a new way for creators to share premium content behind a paywall.This option will remain available, without a fee, to TikTok business accounts. TikTok has begun to block non-business accounts from linking to app stores from their bio.TikTok now shares insights on the best-performing ad keywords, which you can filter by popularity, CTR, country, industry and more.Twitter added a Tweet bookmark count alongside the retweets, quotes and likes count, which you can see when tapping on a Tweet to view more detail.Twitter will give priority to Tweets from verified accounts “in the coming weeks.”.Twitter is reported to be increasing the visibility of Tweets from around 35 celebrity accounts, including Elon Musk’s own.Twitter will begin removing legacy verified checkmarks from April 1. ![]() Instagram launched 2 new ad types: ads in search results, and reminder ads which enable users to opt into notifications for future events or launches.Facebook extended Reels to 90 seconds, and added the option to automatically sync video footage to music.Meta rolled out its Meta Verified subscription service to the US.Stay up to date with the biggest social media platform news and developments for April 2023: Social media news: Catch up on the latest platform updates Plus, discover how our content creation platform can help you simplify, scale up and professionalize your social media content creation process - no design skills needed! 1. Want even more social media trends and tips? Read our May 2023, March 2023, and other monthly roundups. But be sure to always test before changing your strategy, as not every best practice or approach works for every type of account. Take inspiration from these April tips and trends to improve your social media channels and boost your KPIs. These are based on the hundreds of industry posts and articles we read monthly, as well as what we see working on social media for our clients. Every month, we summarize the latest and biggest social media news, trends and strategy ideas to help social media teams improve their approach.
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